What year are you marketing in AKA stupid or delusional

Gloves off, time to get with the program.  If you aren’t in marketing you might think the people in said area that you work with are either delusional or stupid.

If you are in marketing, you may need to apologize to the rest of your organisation, that holds themselves to effective use of company funds, as if you watch the following video I think you may admit, collectively we’re not doing a good job.

So do it – watch this, then rock 2016 by not wasting your co-workers time making things no one sees, give back the money you’re burning to other areas of the company that need it, massively increase the efficiency of your sales process, make the sales people happier; the marketing team more engaged, the operations staff more appreciative and the finance controller clap their hands with glee.

The CEO will come out pretty well too, then the board can pat each other on the back – see, it’s a chain, all it requires is paying attention, getting honest and not being stupid.  A big ask?  You can do it, I believe in you.

If you’ve made it this far, read the top, skipped the video with a bit of a scoff at the length, then at least consider the money you are spending on brochures, magazines, print in general, outdoor advertising, billboards et al and watch this > it’s not intended to be a platform specific reference (seriously, watch the keynote above) though you get the point (don’t you?)

Thanks for paying attention and P.S. – here I am talking about all this from April 28th in 2010 (before I knew how to produce videos with stereo audio 🙂 ).

As a follow up, here’s something a bit more schnazzy from May 2014;

If you found this interesting, please like and share this article – also, leave a comment below?  What did you learn?  What inspired you?  What new areas are you embarking into?  What questions does your company repeatedly get asked that could be captured to reduce customer service time?  What work do your colleagues do that forms the success of your company and what would capturing it in video so it’s shareable enable for you?

Skies the limit! Happy Friday 🙂

Social Media? We are B2B! *It’s not what you think

I was asked earlier how ‘social media’ related to an engineering firm, as they are B2B so .. why is it relevant?

B2C or B2B is a segmentation statement, we are all still dealing with individuals – if you want to have your quality, credibility and potential understood when you are not in the room – that person needs something remarkable and shareable from you, ideally that is informative, entertaining or both.

Being passed from one person to another (you to your client, then ideally them to other stakeholders) makes it social – the fact that is a consumable video, photograph or other piece of situational reference makes it media. Social – Media.

Additionally by understanding the stages of the Decision Cycle*, you can ensure each piece of media you create reflects at least one part of the paradigm.  By then applying your organisational values as a wrapper to the presentation style, you have a ‘go-to’ style and various angles to create media from –

DecisionCycle

* If you haven’t been through the finer points of this, give me a ring and I will discuss with you / send you a breakdown.

Add to that people aren’t too into reading these days, so they need to know and know quickly – long video? They won’t click on it – sitting in their bath with an iPad or looking at a phone quickly in transit? Not good for reading capability statements.. a 59 second video?  Much easier, would you agree?

Additionally if you include your clients in the production, they will likely spread the content on your behalf because they are in it – so feature a supplier!

DaRa feature the 3 minute video of the factory tour in the centre of http://www.electricalswitchboards.com.au and other videos are at http://www.electricalswitchboards.com.au/videos/video.aspx (and https://www.youtube.com/user/DaraSwitchboards).

If you would like to see some further detail with comments from one of the directors visit https://bravocharlie.tv/portfolio/dara-electrical-switchboards/
Additionally, some other ways engineering based firms tell their story:

Steinert Australia – http://www.steinertglobal.com/

https://bravocharlie.tv/portfolio/steinert/ < These folk make the 45 ton electro-magnet’s that sit on the end of coal conveyors at Australia export ports, 125 year old engineering firm HQ’d in Germany, some of the videos I re-dubbed with an American voice over for their US market.

Ranger Industrial – http://www.rangerindustrial.com.au/ 

https://bravocharlie.tv/portfolio/ranger-industrial/

Thank you for reading.

– Philip Bateman | Founder & GM