Packaging a decade of work into a crowd funding campaign, launching it to a global audience and taking the founders from go to woah in their own business development processes
It’s been a pleasure, a lot of work and an amazing learning to be in support of the 13 Moons Women’s Menstrual Calendar Crowd Funding campaign, as the founders Kaggi Valentine and Sh’ana Shean progress their mission of reconnecting women around the world to their inner wisdom, through Menstrual Charting – see an interview with a co-founder below
Let's get serious about Pozible, Kickstarter, GoFundMe and any other crowd funding idea you've got – essentially any business idea you've got. If you want indepth behind the scenes and data to go with this discussion, check out https://bravocharlie.tv/portfolio/13-moons-blood-mysteries-menstrual-charting/ Make sure you give 13 Moons Blood Mysteries a like, as the content Sh'ana and Kaggi are putting out every day is sensational. It's inspired, considered, raw, truthful, consistent and on message. Follow their lead if you want to engage your community :)Did you learn something from this post? Please give it a like, comment and share, and if you want the supporting toolkit for business leaders, you can download it free from the front of https://bravocharlie.tv
Posted by Philip Bateman on Wednesday, April 18, 2018
Campaign product photography (above) – Client testimonial (below)
In 10 days of work pre launch, our team setup a knowledge management, collaboration and project management system using Atlassian’s Confluence platform, reviewed and sorted three hundred and fifty pieces of photography, then scripted, filmed and edited interviews along with the main campaign video, completed the copy writing, created the graphic assets and setup the crowd funding campaign, did market research and PR outreach, then organised and directed additional product photography, then started a month of weekly live web-casts to engage the community.
The Pozible campaign page in entirety (above)
Are you feeling out of touch with your innate wisdom and knowingness? Are you seeking embodied ways to live with authenticity and emotional freedom? Want to discover and experience true feminine integrity?When you understand your cycle you can drive your life with connectedness and confidence. You might have become accustomed to your anatomy being brandished as an enigma, out of control and unpredictable like the weather. You may feel swept up at the mercy of your hormones and menstrual cycle, feeling frustrated, disconnected and at worst over-medicated.This doesn't have to be how it is, bceause until you meet your power within, you are not going to find lasting, deep satisfaction in the outside world:Join your sisters in our global crowd funding campaign – https://pozible.com/project/13-moons-womens-menstrual-calendar- Sh'ana Shean#MenstrualCyclist #ReconnectingWomen #Wildandwisewomen #JoinWakeUpWorld
Posted by 13 Moons Blood Mysteries on Sunday, February 25, 2018
Everything you need to know about Charting your Menstrual Cycle using the 13 Moons Womens' Mystery Calender – available to be ordered now at https://pozible.com/project/13-moons-womens-menstrual-calendar #MenstrualCyclist #CrowdFunding
Posted by 13 Moons Blood Mysteries on Saturday, February 24, 2018
The product explainer video (above) Watching one of the weekly Facebook live events (below)
During that time the founders Kaggi and Sh’ana did an amazing job creating content, day in and day out, original, inspiring, on message content that resonated world wide, particularly in Australia, North America, Russia and Europe – click here to have a read of Men and Menstruation, the Cycles as Seasons
Additionally we initiated and filmed a musical recording session of 13 Moons Chants through the Aviary studios in Fitzroy.
Do you walk in beauty? On a trail of beauty? All day long? Sing along with us and please share this video :)*This audio is from the video camera microphone, the recorded track being mixed by the studio professional is gorgeous and along with other 4 songs, will be released on Monday to everyone who has pledged in our Pozible campaign by midnight on International Women's Day. So that means, now is the time to pledge – no money is charged until the campaign is completed (in 22 days), all you need is to make a personal commitment.. are you with us? https://pozible.com/project/13-moons-womens-menstrual-calendar
Posted by 13 Moons Blood Mysteries on Monday, March 5, 2018
With the founders focused on content creation and out-reach, we sailed through 30% of the funding target in the first 24 hours, hit the campaign goal 15 days in, and stacked on 3,500+ members to the community from an advertising spend of $1,200.
Thank you to our team
Executive Producer and on-set assistance – Marian Marsden
Photography – Francesco Vicenzi and Jac Price
Model / photography talent – Sarah Alexander
Location and art direction – Paulina Hryniewiecka
Research and data assistant – Vita Bandala
Audio mastering – Fraser Montgomery
Musicbed and Handle Your Own PR
Philip Bateman would also like to publicly thank EVERYONE who supports Sh’ana and Kaggi, as they have been working with women and the 13 Moons Blood Mystery journey for over 13 years, so this campaign is really a moment in time that taps the collective psyche of the community, where the love and support they have poured into others over the years has come back at them.
His personal mentions include;
Unwavering enthusiasm – Grace Natakhan, Michelle Teunon and the ladies of the 13MBM Campaign Midwifery team
Chantresses – Lucy Pierce, Naomi Takita, Jacinta Percy, Marian Marsden, Janelle Da Silva and Grace Natakhan
Men with a plan and strong roots – Kurt Shean & Dave Isaacs
PR and instagram – Janelle Da Silva & Emily Rogers
Network contacts – Lauren Woodman, Marc Cohen and Andy Whiteley
Everyone in the 13 Moons Blood Mysteries on Facebook