Business and education
Click here to move to the Musicians case studies when you are ready
Steinert Australia
A 120 year old, family owned global engineering company, using video and social media to promote their world leading separation technology - http://steinert.com.au
Performance Theatre; Masque
It was a pleasure to recently direct and film at http://www.revoltproductions.com/ on behalf of http://performancetheatre.com.au/ - Bravo Charlie is setting up the Social Media system and teaching the owners of Performance Theatre how to go about sharing their story (say hello via https://www.facebook.com/performancetheatre). They are doing their own production from the filming and we think the results are looking good;
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Shocolate: Master Chocolatiers
Since launching their first website May 24th, 2010 to May 23, 2011 – Shocolate‘s IT has kept over 14,000 visitors engaged for more than 2 minutes each, 9 in 10 being from Australia. For recent group buying offers, 70-80% of coupon purchasers in 4 separate deals watched the associated video.
Now on the second implementation of their website, they have an active facebook community and newsletter base, coupled to winning several awards including Melbournes Best Easter Range for 2010, Best Hot Chocolate (May 2010) and Best Chocolate Macaron (Nov 2010).
Bravo Charlie regularly films short pieces and updates content to the Facebook group, the last video below is the one that started it all;
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RMIT Satellite Positioning Atmosphere Climate and Environment (SPACE) / Bureau of Meteorology
Science Advantage contacted Bravo Charlie in relation to the newly formed and federally funded RMIT SPACE centre. The task was to conduct and film three stakeholder interviews, produce the footage and then display them on multiple plasma screens at the rear of Storey Hall during launch night. The media was well received on the night and a fascinating project for us! You can hear from Daine Alcorn, Deputy Vice Chancellor Research & Innovation for RMIT below, plus a short we filmed on the roof of ‘the BOM’ in Melbourne.
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Learn Football – iPhone training application
Referred to an ex-Socceroo to film instructional DVD’s, Bravo Charlie worked with the founders of Learn Football to architect a media creation and distribution plan based on their business objectives of an easily sharable training tool, suited to young to early adult soccer fans and players, that they could grow and manage themselves.
The group filmed and produced 36 educational short videos for the mobile app, worked on a PR strategy and ultimately got the application into the “New and Noteworthy” section of the itunes store. A wordpress website, youtube channel (37,000+ views), twitter, facebook (4,000+ fans) and mailchimp newsletter system was created to form the ‘social media system’.
Bravo Charlie filmed in both Melbourne and Queensland, including training the founders in video production, content updating and system maintenance.
Learn Football reached their business goals of selling enough version 1 iphone apps to cover version 2 development within 6 months, now having done over 50 of their own short videos!
Jon Barrie (graphics and editing), Tey Vanenberg (intro / outro ‘stings’) and SwebbApps (mobile application developers) were instrumental to the final product;
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Festival Couch – motorized couches with speakers
Mardy Daniel is the creator of Festival Couch; Bravo Charlie setup his Social Media System and trained him in video production and distribution, now he is doing a great job of creating regular content. Initially joining him to film at Maitreya and then 3 am on Brunswick street, you can see the clips and hear from Mardy below;
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Chocolate Fountains Australia – Social Media and Video creation + video production training
A series of short videos were filmed and produced along with training in video editing and social media management.
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Moving Into Ecstasy- 5Rhythms® workshop with Deva Nandan
“Philip made a video of my recent dance workshop. I am quite impressed at how professional, considered, creative and non-intrusive he was while we were doing such deep personal work. I found Philip had lots of ideas and still was receptive to mine. He gave more than I asked and I am grateful for his work.” – Deva Nandan
TMA Marine Teak – Queensland based boat builder
Tailored Marine Australia (TMA) specialise in custom fabrication, stainless and teak as well as building their own boat, the Predator. Keen to engage the local audience, start making videos themselves and document the production of their new boat, Bravo Charlie flew to Queensland film their 3 launch videos, alongside building their Social Media System of the main website (click to view), YouTube channel and Facebook page – the team at TMA have filmed and distributed over 25 of their own videos so far. The first clip below is the 3rd in the series on the front of the website, the second is the referral John sent us himself, filming in his new factory.
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Yoga Camp
Promotional video + Mailchimp / Facebook integration and Social Media training.
Here we worked with someone already on the wordpress path to connect with a few more folk.
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“Philip recently produced a promotional video for Yoga Camp – I believe it contributed greatly to the success of our last event – our numbers doubled! Feedback from people has been consistently positive and it gives visitors to our website an instant idea of the kind of event we are running.” – Rebekah Hayden
Here is the second video we filmed for Yoga Camp a year on – both are now on the front page of http://yogacamp.com.au.
What do you think? Does video ‘capture the feel’ of it?
Project Earth
Bravo Charlie worked with the founder of Project Earth to discuss a broad plan with actionable steps to develop the organisation. The workshop covered leadership, skill mapping, startup advertising, finance, Meyers Brigg, marketing, employee retention, KPI’s, strategic partnerships, types of funding and more. Click here for more.
Centre for Education and Research in Environmental Strategies – CERES (pronounced ‘series’);
Setting up the YouTube channel and filming some initial content for the CERES Earthship project was a pleasure; as the channel grows and more videographers capture the beauty of this environmental jewel (the 2nd video is by Scout Films) the community learns more about ecology, humanity, technology and spirituality, all in the heart of East Brunswick!
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Swinburne Masters of Strategic Foresight – 10 Year Anniversary
Over two days graduates of the Swinburne Masters of Strategic Foresight celebrated their 10 year anniversary, Bravo Charlie being asked to capture the proceedings and produce a recap of the event. The result was a 3 part series of 15 minutes each, along with 6 individual interview pieces, supported with the creation of a WordPress website (StrategicForesight.tv) and basic social media integration, plus training in the system for the organisers.
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