Bravo Charlie: Social media systems and video production

This is how you do it (Steinert Australia)

Philip — Tue, 14 Feb 2012 03:29:21 +0000

Please click on the link to view the PDF of the image below; Steinert speak about implementing video and Social Media

Que Sera, Sera

Philip — Fri, 10 Feb 2012 03:21:48 +0000

A zine by Paula (http://www.vermilionpath.com) with audio by http://www.planetlovesound.com/

‘Que Sera Sera’ bought at http://www.stickyinstitute.com/ - “Nothing Lasts” via http://www.planetlovesound.com/

All rights belong to the respective owners and this has been compiled with love – buy the books and the music – support local artists.

Arranged and produced by http://bravocharlie.tv

Enterprise Connect Conference video

Philip — Mon, 06 Feb 2012 11:38:55 +0000

Fly from Melbourne to Canberra; see world recognised names including Roger La Salle (Matrix Thinking) and Naomi Simson (founder of Red Balloon), plus leading Australian companies (Ontera, Focus Press and Showerline); meet the Enterprise Connect business advisers and staff, then drop into a presentation on Digital economy opportunities – without leaving home!

The conference took place at the Australian National University from the 18th to the 20th of January, 2012.

Find out more at Enterprise Connect (http://enterpriseconnect.gov.au)

Music by Francolin (http://francolin.bandcamp.com) and The Pierce Brothers (http://www.facebook.com/piercebrothersmusic)

Do you like? Please share !

This is my art

Philip — Wed, 01 Feb 2012 09:03:08 +0000

Thank you to everyone involved in helping Bravo Charlie get to where we are today;

Filmed, narrated and produced by Philip Bateman for http://bravocharlie.tv/

Featuring;

Rainbow Serpent Festival - http://www.rainbowserpent.net/
Yoga Camp - http://www.yogacamp.com.au/
Abbotsford Convent - http://www.abbotsfordconvent.com.au/
Bravo Charlie HQ - http://bravocharlie.tv/
Performance Theatre - http://performancetheatre.com.au/
City of Melbourne - http://www.melbourne.vic.gov.au/
National Gallery of Victoria - http://www.ngv.vic.gov.au/
Daquqi - http://www.daquqi.com/
Jean-Paul and Company
Pierce Brothers - http://piercebrothers.com.au/
Yoyoe Spiderbomb - http://findjosephine.com/
Owen Campbell - http://owencampbell.com.au/
Polska 8mm (c/o Jarek Luszpinski)
Festival Couch & Riley Keen - http://festivalcouch.com/
Jamé Forbes - http://www.youtube.com/jameforbes
Shocolate - http://shocolate.com.au/
Dr John Le Marshall / Bureau of Meteorology - http://www.youtube.com/rmitspace
Confest - http://confest.org.au/
Cinema Nova Carlton - http://www.cinemanova.com.au/
Occupy Melbourne - http://occupymelbourne.org/
Bird Song - http://renflannery.com/
HUB Melbourne - http://www.hubmelbourne.com/
Portable Dance Portal – Don’t Walk Dance
Deva Nandan Dance - http://www.5rhythmswithdeva.com/
Enterprise Connect - http://www.enterpriseconnect.gov.au/

Clients involved with Bravo Charlie that did not feature in the video include;

Steinert - http://www.youtube.com/steinertaustralia
David Naylor - http://www.davidnaylor.net.au/
Fox Road Music - http://foxroadmusic.com/
Kitscape Gardens - http://kitscape.com.au/
CFA - http://www.chocolatefountainsaustralia.com.au/
Learn Football - http://learnfootball.tv/
Tailored Marine - http://tmamarineteak.com.au/
Swinburne Strategic Foresight - http://strategicforesight.tv/
Hugo & Treats - https://www.facebook.com/hugoandtreats
HOH Cells - http://www.hohcells.com/
CERES - http://www.youtube.com/CERESbrunswick

Speaking at the 2012 Enterprise Connect forum

Philip — Wed, 11 Jan 2012 23:00:55 +0000

We are pleased to share that the founder of Bravo Charlie, Philip Bateman, has been invited to speak at the 2012, Sixth Annual Enterprise Connect forum at the Australian National University in Canberra.

The forum focuses on ‘Toward 2020: The Changing Landscapes For SMEs” and Philip will be conducting three sessions of “Digital economy opportunities” for the Enterprise Connect Business Advisers.

Enterprise Connect is part of the Department of Industry, Innovation, Science, Research and Tertiary Education, their stated mission being “to connect your business to the knowledge, tools and expertise necessary to improve productivity, increase competitiveness and fully capitalise on the growth potential of your business.”

More via http://www.enterpriseconnect.gov.au/

“.. Enterprise Connect offers comprehensive advice and support to eligible Australian small and medium-sized enterprises to help them transform and reach their full potential.

Eligible businesses are able to request a comprehensive, confidential and independent Business Review at no charge.

We work with you to transform your business holistically so the solutions are sustainable for the future.

Enterprise Connect also delivers a number of targeted support programs to address specific business and regional development needs. These include:

• Enterprise Learning and Mentoring
• Researchers in Business
• Tailored Advisory Service
• Technology and Knowledge Connect
• Technology Partnerships Equipment Register
• Workshops, Industry Intelligence Networking .. “

Steinert Australia launches on YouTube

Philip — Wed, 11 Jan 2012 06:58:59 +0000

http://www.youtube.com/watch?v=gEi88DxkJWg?rel=0

Bravo Charlie is proud to be working with Steinert Australia – a multi-national engineering company, family owned for more than 120 years – helping them use video and social media to highlight the benefits their technology and products can bring, related to improving the efficiency of mineral resource and recycling plants world-wide.

We recently completed the launch of the Steinert Australia YouTube channel and Steinert Facebook Page, staff training and voice over plus compilation of new and existing footage to produce;

Company BIO via http://Steinert.com.au

Steinert is one of the world leaders in efficient sorting, and has been for more than 120 years. Established in Cologne as a family company, we now have over 245 employees, are active globally sometimes via subsidiaries, joint ventures, and licensees, in Europe, Australia, Brazil, China, Japan and the USA. Excellent market knowledge, an innovative spirit, intensive customer relations, worldwide service and, certainly not least, the employees’ flexibility when faced with new challenges, these are the foundations of our company’s success.

STEINERT is a strong presence wherever the need arises for intelligent technical separation solutions for the primary and secondary raw materials sector. Thanks to the application of an extremely wide spectrum of methods, ranging from sophisticated magnet technology to state-of-the-art sensors, our customers receive materials in the purest form. Important resources are conserved as a result. By listening to our international sales network and production companies worldwide, we understand national requirements and can contribute to economic success with our solutions

Two recent band videos

Philip — Mon, 09 Jan 2012 11:28:52 +0000

Ready for a great 2012? We are back on deck after a great New Year period operating the Fire Response and Critical Incident services for Confest;

The last thing we did in 2011 was launched the new YouTube channel Melbourne Acoustic (see below);

Also we finished a short for Daquiqi;

Shocolate

Philip — Tue, 15 Nov 2011 07:39:06 +0000

When the data shows over 21,000 people have spent over two minutes on the website, Facebook content has been seen over 55,000 times and the company came up in Google over 89,000 times in a 2 year period, we consider our job to have been done well;

You have to ask the hard questions sometimes

Philip — Thu, 10 Nov 2011 01:33:43 +0000

Steve the Marketing Director has a major problem – do you?

Yoga Camp – ‘in a word’

Philip — Thu, 10 Nov 2011 01:25:46 +0000

Our second video for www.yogacamp.com.au – the first video is on the front of their website and the organisers say it greatly helped them sell-out weeks before the camp.

This one will go right next to it; let us know what you think!

Citizen journalism for Occupy Melbourne / Wall Street

Philip — Tue, 18 Oct 2011 04:33:34 +0000

Bravo Charlie was at Occupy Melbourne (part of Occupy Wall Street) conducting interviews and filming the march to the ASX on day 3, then filming 3 parts of the Police assault on day 6. Click here for the playlist or watch below;

Occupy Melbourne marches on the ASX (day 3) | 14 people state their case | What is yours?
Occupy Melbourne (day 6) fenced in, attacked, arrested and charged by Police horses – part 1
Demonstrators driven back by Mounted Police on Swanston st – Occupy Melbourne Day 6 part 2
Police charge in formation and continue arrests on Swanston st – Occupy Melbourne Day 6 part 3

Musicians; If you aren’t doing it – you aren’t doing it!

Philip — Mon, 03 Oct 2011 05:42:19 +0000

Improving the bottom line with a Social Media System

Philip — Tue, 20 Sep 2011 07:11:46 +0000

If you are a business owner, Chief Financial officer or marketing manager, you need to know why a social media system is going to improve the bottom line of your business, and how creating remarkable content is going to drive new customers to you;

Please watch the short video associated to this article.

Now by a Social media system I mean something that is measurable, manageable, entertaining, shareable and profitable.By ‘measurable’ we are talking about Google Analytics, and this gives you a really good insight into who is using your website, allowing you to set goals such as ‘Where you are now’ and ‘Where you want to get to’ – then track how the content you produce is getting you to those goals.After that we have ‘manageable’, and this means a WordPress system such as a place where you can easily update content, and a dedicated person in your organisation can respond to customer requirements by creating answers and short videos such as this, to spread the message – and do it in a matter of hours, not days or weeks as it traditionally used to take.’Entertaining’ means having your fingers in the social media channels; creating remarkable videos (in the Seth Godin sense) for YouTube, spreading things via Facebook.

The benefit of this is that when you put content into Facebook, the amount of times it gets seen in a week is quite astronomical, compared to amount of time someone would visit a website – which is once or twice – because people are constantly refreshing their Facebook page, and constantly checking in to all of the content when they visit your page, so this gives you a lot more exposure over time.

‘Shareable’ would be a newsletter system such as Mailchimp, and I love this because it ties into the Measurability, letting you support time specific broadcasting (Facebook / Twitter) with email folks can open at times that suits them. Mailchimp lets you identify who is looking at your content, how many times they have opened your content and what bits they clicked on.

This opens up a world of opportunity for improving sales conversions, because rather than speaking to six hundred people you have emailed, you just focus in on the ten people that have opened your newsletter the most, then you sub focus onto who clicked onto what specific content (Click the links to see a recent newsletter from Shocolate and Bravo Charlie)

Then you can call the person that was most interested, specifically in the product or opportunity – that they identified to you – and all you did is send them the content in the first place, whilst being able to track what was going on; it is really powerful!

Lastly we have ‘Profitable’, because all this is about improving your conversion rate; Maybe you have built an app and you want to sell that, maybe you have an online store that you want to push – regardless of if you are a traditional bricks and mortar business or a digital business, a regularly updated, content rich social media system will bring more customers to you, that are more interested, and that become ambassadors for your company. Your job is to take the time to respond to them well; basically, to offer good customer service.

There is nowhere to hide anymore with Social Media; you have to be there – you have to do it, your customers already are and so is your rcompetition.

It is not confusing, it is not hard, but you do need to start – and I would really like to help you with that.

My name is Philip Bateman (View Linkedin profile) and you can find out more at the Bravo Charlie website, in the Case studies section or come say hello on Facebook - thank you for reading (and watching!).

Takeaways:

* Video drives engagement
* People want to be part of the story
* Sales staff benefit from support (a social media co-ordinator)
* Everything is measurable
* It is not hard, firms just need to start

Mural Art and Spray Painting by http://findjosephine.com

Philip — Tue, 20 Sep 2011 00:42:21 +0000

Audio by Carly Fern and the Humicorn - Filming and production by http://BravoCharlie.tv

the Social Media Learning curve

Philip — Fri, 02 Sep 2011 00:09:56 +0000

Electrical Distributions Australia are pretty happy, have a listen:

Volker Haug – quick studio tour

Philip — Fri, 29 Jul 2011 03:14:05 +0000

Stopped in at a friends place and made this as we passed –

Rocking down to Electrical Distributions Australia

Philip — Fri, 22 Jul 2011 13:58:23 +0000

Recently Bravo Charlie spent the day at Electrical Distributions Australia BBQ day filming; alongside implementing a Social Media System to their existing website, we ended up with over 10 pieces of testimonial footage and produced the summary video below. How happy was the client and their customers? Very!

Click here to say hello to them on Facebook or check out http://youtube.com/EDAonline

How hard is it to do your own video updates? Companies, entrepreneurs, musicians – take note!

Philip — Mon, 18 Jul 2011 07:35:08 +0000

Making your own videos sounds hard right? Stop kidding yourself! Your kids can do it, your staff can do it and you can do it! Project updates, customer testimonials, maintenance requests; external marketing and internal reporting – video is the answer.

This was taken when we handed the camera over to a friend whilst filming content for http://youtube.com/edaonline – take a look

iinet BoB 2 arrives

Philip — Wed, 13 Jul 2011 04:22:55 +0000

Many thanks to http://www.iinet.net.au for delivering their latest ADSL modem / VOIP handset – “BoB 2″ – we won the device in a Facebook competition and we’re a bit excited when the delivery man knocked on the door, so much so we made a video about it;

Testing the Kessler Cineslider c/o Ben’s Camera Hire

admin — Sat, 09 Jul 2011 13:09:50 +0000

As the title and video suggest;

Get your own http://www.kesslercrane.com/ or hire it http://www.benshire.com.au/.

Melburn Roobaix 2011

admin — Sun, 26 Jun 2011 12:35:34 +0000

A whole lot of fun.. thanks to http://www.fyxomatosis.com/ for “The Annual Hell of the Northcote” – 45 kms+ cycling with 800+ other folk.

Here is a little piece using the 8mm camera app from the final;

And cheers to http://www.peterbongiorno.com/ for the post-race shots.. glad I wore the company threads

Confest, Fire and Wasabi

Philip — Thu, 09 Jun 2011 09:01:09 +0000

Safety video done for Confest featuring the Emergency Response crew